Comprehensive Privacy Notice
Last updated: September 26, 2026
Comprehensive Privacy Notice
Language notice: this page is an English courtesy translation prepared for informational purposes. In case of any discrepancy, the Spanish version prevails and the laws of the United Mexican States apply.
I. Regulatory framework
This notice is issued under Articles 15 and 16 of the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP), its Regulation (Reglamento), and the Privacy Notice Guidelines (Lineamientos del Aviso de Privacidad), in accordance with Article 16 of the Political Constitution of the United Mexican States. The competent federal authority on personal data protection is the Secretaría Anticorrupción y Buen Gobierno.
II. Identity and domicile of the controller
FX Automation Supply & Metals MX, with tax ID (RFC) pending issuance, tax domicile in Zona Bajio, Guanajuato, Mexico, email privacidad@fxautomation.com.mx, is the controller responsible for the use and protection of your personal data.
III. Personal data we collect
We collect identification data (name, official ID), contact data (email, phone, address), tax and billing data (RFC, tax domicile, invoicing data for CFDI purposes), and commercial and transactional data (quotes, orders, support tickets). We do not collect sensitive personal data as defined in Articles 3(VI) and 9 of the LFPDPPP.
IV. Purposes of processing
Primary purposes (necessary for our relationship): identity verification, preparation of quotes and orders, sale and supply of goods, invoicing (CFDI), delivery and logistics, technical support, warranty management, and quality control. These rely on your tacit consent.
Secondary purposes (not necessary): marketing of our products and services, satisfaction surveys, and commercial profiling. These require your express consent or your right to opt out at any time.
V. Consent
Under Articles 8 to 11 of the LFPDPPP, your consent is tacit for primary purposes when this notice has been made available to you and you do not object, and express where the law so requires. You may revoke your consent at any time through the mechanism described below, without retroactive effects.
VI. How to limit use or disclosure
You may limit the use of your data for advertising by registering with the Public Registry to Avoid Advertising (REPEP) of PROFECO, or by writing to privacidad@fxautomation.com.mx stating which secondary purpose you wish to stop.
VII. ARCO rights (Access, Rectification, Cancellation, Opposition)
Under Articles 22 to 35 of the LFPDPPP you may exercise your ARCO rights by writing to privacidad@fxautomation.com.mx, indicating your name, a means to reply, valid identification, a clear description of the data and the right you wish to exercise. We will respond within a maximum of 20 business days, and, where applicable, our decision will take effect within the following 15 business days (Article 32). Refusals follow the grounds of Article 34.
VIII. Data transfers
Your data may be transferred to logistics and parcel providers, payment gateway operators, IT and hosting providers, and accounting and tax advisors, all bound by confidentiality and processing agreements. No consent is required in the cases of Article 37 of the LFPDPPP (e.g., transfers required by law or to processors acting on our behalf).
IX. Changes to this notice
Any change to this notice will be published on this same portal. Material changes will additionally be notified to the email address you have provided, where available.
X. Cookies and tracking technologies
Please see our Cookie Policy for details on the technologies we use. You can review or change your decision at any time from the cookie settings available in the footer of this site.
XI. Security measures
We implement administrative, technical, and physical security measures, as required by Article 19 of the LFPDPPP and its Regulation, to protect your data against damage, loss, alteration, or unauthorized processing.
XII. Contact
For any question about this notice or your data: privacidad@fxautomation.com.mx.